Category Archives: Covent Garden

Celebrate the arrival of the new season and our new Acid Cherry Blossom jewellery collection with our simply blooming wishing tree. What’s your wish this spring?

Our Brick Lane and Covent Garden shops each have a beautiful cherry blossom wishing tree in store, ready to be filled with your wishes. Simply drop in, write your wish on a tag and we will attach it to our blooming trees in the hope it will be granted!

There are three ways to add your wish to our tree:

In store:

1. Head to our Brick Lane or Monmouth Street stores.

2. Write your spring time wish on a tag and tie it to our wishing tree.

3. Cross your fingers and wait for your wish to come true!

Twitter:

1. Tweet your spring time wish to us with the hashtag #wishingtree.

2. Our lovely shop staff will write out your wish on a tag and attach it to our wishing tree in store.

3. Look out for a photo of your wish on Twitter!

Facebook:

1. Comment on our Facebook Fan Page with your spring time wish.

2. Our lovely shop staff will write out your wish on a tag and attach it to our wishing tree in store.

3. Look out for your wish in our Wishing Tree photo album!

We can’t wait to see your wishes. Look out for Rosie and Harriet‘s wishes on the trees, too! In bloom? Shop the new Acid Cherry Blossom collection now.

 

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Easter sale - 20% off in stores

 

 

 

 

 

 

It’s Easter sale time! For one week only, get 20% off all Tatty Devine jewellery in our two stores. Includes personalised Name Necklaces.

Where:
At Tatty Devine Brick Lane & Tatty Devine Covent Garden

When:
Tuesday 26th March – Monday 1st April

Don’t forget it’s late night shopping at Covent Garden till 9pm on Thursday! Come and find us at 44 Monmouth Street.

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As part of our Name Necklace Now launch week, we invited set designer and illustrator Amy Harris to take over the window of our Covent Garden store. Take a closer look: this is no ordinary display…

Amy carefully hand crafted a series of pastel hued figures small enough to make our window their very own playground. Miniature dungaree-clad people swung from Name Necklaces, inspected chains and made themselves at home amongst Tatty Devine jewellery.

“Wheee!”

Two couldn’t resist getting handy with a broom and sweeping up a pile of jump rings (the kind we use to put together your Name Necklace!)

“Golden chains are perfect with Glitter Gold perspex!”

“Phew! This is heavy!”

“I’m in the window of Tatty Devine? You’re yanking my chain!”

“Natsuki? Well, let me tell you ALL about her!”

This isn’t the first time Amy’s creative talents have been let loose at a Tatty Devine store. Our Spring Summer 2011 collection was showcased at our Brick Lane boutique in a glittering Ancient Egypt themed window display.

This gold mirror Pharoah Necklace was one of our favourite pieces from Spring Summer 2011.

A palace fit for Tutankhamun!

How many classic Tatty Devine pieces can you spot?

Ahoy there!

“Yum!”

We love Amy’s oversized interpretations of our Jarv Specs and Moustache Necklaces!

Thank you for creating such amazing displays, Amy! If you’d like to see more of Amy’s work, including incredible sets for Mr Porter and Esquire Magazine, head over to her website.

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Ever heard the old saying that “patience is a virtue”? Well, it certainly has a time and a place but there’s no need for hanging around with our permanent new lasercutter at our Covent Garden store. You can now design your bespoke Name Necklace and have it made in-store right in front of you by our team. To celebrate our new service, we threw a launch party to reveal our brand new perspex colour and premiere our new fashion film made by  The Lovestreet for Tatty Devine.

There was hot competition between party guests as the first twenty to arrive received an amazing colour-themed goody bag. Each bag contained Essie Lilacism nail varnish, a Penhaligon’s Lavendula Candle, Swizzels Matlow Giant Parma Violets and Dylon French Lavender Fabric Dye. As if that wasn’t exciting enough, our lucky winners also received teapigs Jasmine Pearls Tea, House of Holland for Pretty Polly Sweet Lavender Fishnet Anklets and the Summer issue of Betty Magazine. We even hid a limited number of Inika lilac eyeshadow and eyeliner in randomly selected bags as a special surprise!

The store was heady with the scent of lavender, courtesy of Penhaligon’s Lavandula candles.

Surprise! Our new perspex shade was revealed to be a perfectly pastel Lilac.

We kicked off the launch day with a sneak preview breakfast for bloggers and members of the fashion press. Our Press Manager Amy and fashion blogger Amy of Wolf Whistle are Lilac Name Necklace twins!

Let the laser cutting begin! Our eager guests couldn’t wait to order their Name Necklaces on-the-spot.

It was all hands on deck to design, cut and create your bespoke necklaces.

Vintage earrings and a bright red Name Necklace were the order of the day for Alexa!

Betty Magazine editor Charlotte couldn’t resist our new Lilac perspex – it perfectly matches her floral dress.

Blogger Lauren of Pocket Rocket Fashion has the best Wizard of Oz inspired tattoo. Our Glitter Red perspex gave her name necklace the perfect Ruby Slippers feel!

Lindsey and Claire are the creators of one of our favourite art magazines, Ballad Of.

We love the idea of having the name of your blog made into a name necklace!

Parma Violet, anyone? Thanks to Swizzels Matlow, our evening party guests were fueled by delicious lilac hued sweets.

As name necklace orders came flooding in, everybody sipped on Briska cider and enjoyed the premiere of our new fashion film by The Lovestreet.

Saskia, creator of The Lovestreet, debuted her bespoke name necklace for the first screening of her film.

The queue for Name Necklaces stretched round the store and out into Monmouth Street outside!

We made Gabi’s amazing necklace at our pop-up store inside Selfridges‘ Wonder Room during their Words, Words, Words event.

Queen of fashion blogging llymrs (aka Lily Melrose) popped by to sneak a peek at our new laser cutter in action…

…and left with a Name Necklace in our new Lilac shade. It even matched her glittery manicure!

Thank you to everyone to came to celebrate with us and to our refreshments and goody bag sponsors!

Our new Lilac shade will be launched on our website next month. If you just can’t wait to get your hands on it, head to our Covent Garden store and have your Name Necklace made right in front of you now!

 

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So we kicked 2012 off by having the letter writing pioneer Claire back, from Letter Lounge, so you could all write those post Christmas thank you letters you always mean to write but never quite get round to…..

The delicious Smash, Bang, Dollop provided us with the perfect letter writing treats…… yummy!

While everyone was busy putting pen to paper Rino Pucci from Corriere della Sera, an Italian newspaper, was filming the event for an online article he’s writing.

Here’s Letter Lounge’s Claire doing her piece to camera….doesn’t she look like a natural in front of the lens?

The special Tatty Devine post box is ready for everyone’s finished letters and postcards, hopefully not covered in too many crumbs after munching the Smash, Bang, Dollop cakes!

Big thanks to everyone who came down and long live letter writing! If you love to write then check out our Tatty Devine envelope necklace…..definitely one for you avid letter writers out there.

 

 

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Our Covent Garden boutique played host to nail artist Scratch Dollface and vintage hair stylist Flamingo Amy this weekend, surrounded by roaming vintage store Rag & Bow. We started the weekend off in style with a launch party on Thursday with bucket loads of delicious cider from Friels, and designer Cleo Ferin Mercury on the decks. Here’s Cleo wearing one of the Tatty Devine silk scarves she’s designed especially for us, with her Coney Island DJ partner Marie…

That’s Cleo on the left… and Marie in disguise!

Here’s Flamingo Amy and some other happy cider swilling customers enjoying their Friels!

Yum yum!

All the Tatty staff fell in love with this lady’s beautiful hairdo. We would have loved to see what Flamingo Amy could have done here!

Meanwhile, Rag & Bow‘s rails were being riffled through…

…while Hazel, Rag & Bow’s founder, was being busy getting her nails did by our nail artist Delia, aka Scratch Dollface. Check out Delia’s bling-tastic choice of name necklace… we love it! (Get your own made here.)


Here’s Hazel with her personalised Rag & Bow logo nails, made especially by Scratch Dollface for her!

The following day our Secret Dressing Room opened so Delia got busy creating fantastic Tatty Devine inspired designs on customers’ nails. First up was Lucy…


Alongside Delia the fabulous Flamingo Amy set about giving her customers that perfect vintage hairdo amongst the twinkly undergrowth!

Check out all their work on Facebook.

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We love nail art – it’s colourful, graphic, and like a fresh sheet of perspex, nails are a great blank canvas for creativity. A good set of painted nails always go well with our jewellery. We blogged a while ago about Emily’s Nail Files, when Emily created a set of Tatty Devine inspired nails. Now we want to introduce you to another new nail girl on the block, Scratch Dollface, who is taking up residence in our Covent Garden store for London Fashion Week. It’s all part of our Secret Vintage Dressing Room.

Scratch Dollface

Scratch Dollface’s real name is Delia. She first got in touch with us on Twitter, then sent us this cute set of Tatty Devine nails:

Scratch Dollface nail art for Tatty Devine

Scratch Dollface nail art for Tatty Devine

Scratch Dollface nail art for Tatty Devine

These are actually pretty tame, though, compared to some of her commissions, which span everything from My Little Pony to ‘boyfriend’ photo nails:

My Little Pony nail art by Scratch Dollface

Boy Better Know nail art by Scratch Dollface

We had to know more about this nail art chameleon. When we meet her, her nails are a simple, nude peach with slivers of black on the tips. For off duty nails, they’re pretty hot.

Scratch Dollface off-duty nails

Hi Delia. Where are you from and how old are you? (If you don’t mind us asking.)

I’m 28 and I’m from Stratford-upon-Avon. Me and my mum always joke that I’m from Shakespeare country, but my family’s Irish so I’ve got the gift of the gab.

How did you get into doing nails?

I’ve always done my own nails and make up with friends. It’s fun for parties. Every Saturday we used to spend our pocket money on nail polish. I was bored with what was out there for nails, though, and I started looking at my clothes and jewellery and experimenting. I researched Japanese nail art. Among my friends, when it came to nails I’d always be first to try something out. I’m brave. I try new things and I don’t care. But I won’t do something for the sake of being wacky. I’ll only do it if I believe it has artistic value. If I was a guy I would definitely be a drag queen. I’m really in love with make up.

How did you step it up a level?

Friends always asked me to do their nails. So many times they said ‘you should do this as a job’. I started doing personal appointments making custom nails, and now I also spend my summer holidays doing nails at the Peaches & Cream salon in Liverpool.

What’s your nail art style?

It’s retro, a bit 80s, a bit nostalgic. Kind of like Tatty Devine! I like things that remind me of childhood. I’ve even been told that my work is too tacky and that nobody would be interested in it – but to those people I say: suck my Swarovski-encrusted toenail! If someone says my work is too tacky I don’t take it as an insult, I’m just glad not to be boring. There’s a place for everything. I can do plain nails, but I also like to express myself. If someone requested a French manicure from me, I’d recommend they go to a nail shop. For a simple French manicure, I always go to a Vietnamese shop. There’s one on every corner, and they do such a good job.

What are your influences?

I love Basso and Brooke, Jeremy Scott, and Tatty Devine. They’re all doing stuff with colour and imagery. That’s where I get my influences, and from 80s music and toys. I love plastics. Plastic is my favourite thing in the world. And then I’ll be influenced by random things like Del Boy’s curtains on Only Fools and Horses. Things that make other people cringe, I love.

What kind of techniques do you like to use?

I’ve developed my own special technique for putting photos on nails. I love piling it up Japanese style, too, with nail wraps, varnish, stickers, rhinestones, 3D shapes and photos. I like using things that aren’t necessarily made for nails. I like writing words on nails, too. You can write anything, and it’s not as permanent as a tattoo. If I find a nice colour, I’ll try it out. I love the colours being sold in H+M and American Apparel. They know the colour trends.

Scratch Dollface You Suck nails

Do you have a day job?

Yes, I’m a high school teacher. I teach Fashion and Textiles to teenagers, so I’m constantly looking at fashion. I’m surrounded by kids cussing each other out with ‘your mama’ jokes, which I end up using on nails [like the ones above]. I’ll write things like ‘SNM’ and ‘KMT’ on my nails, which stand for Say No More and Kiss My Teeth. I test ideas out on my nails by wearing them into school. The kids always say ‘I want you to do my nails’, but as a teacher you have to set professional boundaries. Nails is a cool thing to do in my spare time.

What’s your advice to up and coming nail artists, or anyone young and creative?

I would say don’t be afraid to experiment. Just build up your stuff, and try new things.

And what do you want to do next?

I want to do guys’ nails. Starting with Russell Brand.

Scratch Dollface will be at Tatty Devine Covent Garden this Saturday and Sunday. Book your appointment at the special price of £10 for 45 minutes by calling the store on 020 7836 6825. (And Katy Perry, we know you’re a big Tatty Devine fan. Any chance you could make an appointment for Russell this weekend?)

Find Delia on Twitter @ScratchDollface.

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The second week into our Covent Garden window’s Graduate Fashion Week showcase we have the bright and bold work of textile designer Nicola Chisnall:

Nicola has just graduated from Bristol’s UWE where she studied textile design and made a clothing collection for her final major project. Adamant that she doesn’t actually like pattern cutting, we think she’s achieved an amazing result!

Nicola’s work proved so eye catching that a singer from Shoreditch Festival whisked two of her pieces away for one night to wear for his performance. You definitely couldn’t be missed wearing a giant blue and yellow multi-tasselled dress… which Nicola has nicknamed ‘Big Momma’! Her bright colours are the perfect match for our Banana jewellery:

Contact Nicola at nicola_j_chisnall@hotmail.co.uk, on 07812 994860 or go to www.nicola-chisnall.com.

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Biscuiteers pencil biscuits at Letter Lounge at Tatty Devine

Is there nothing the Biscuiteers cannot bake? Take a look at the adorable pencil biscuits they created to accompany Letter Lounge’s amazing mail master class at Tatty Devine last night! In a world where words are exchanged through Facebook, Twitter and email, Letter Lounge aims to revive the lost art of letter writing with the help of tea, coffee and lots of treats. All our guests needed to bring was an address to send their work of art to and that was it – they were ready to start scribbling!

I’m Emily and this is my second blog as a press intern at Tatty Devine. Although I’m usually found in our Brick Lane shop, the prospect of making new pen pals was irresistible and so I hopped on the Tube to capture all the excitement over at our Covent Garden boutique. Claire from Letter Lounge commandeered the store, setting out stickers, felt tips, exclusive stationary and lots of sweets to aid the creative process (honestly…!):

Letter Lounge at Tatty Devine

Tatty Devine’s very own perspex pillar box sat waiting to receive finished letters:

Letter Lounge at Tatty Devine - perspex pillar box!

Our first visitors take to the table:

Letter Lounge at Tatty Devine

I don’t know which is cuter – vintage queen Monique’s leaf-pattern skirt or the wedding bell letter she created for her friend:

Letter Lounge at Tatty Devine

Soon, we were overrun with the curious inhabitants of Covent Garden and dedicated Tatty Devine fans:

Letter Lounge at Tatty Devine

Here’s writer Jo and big specs enthusiast Frances with the fruits of their labour:

Jo and Frances at Letter Lounge at Tatty Devine

As Louise’s special letter-themed playlist pumped out The Marvellettes’ “Mr Postman” and Beastie Boys’ “An Open Letter to NYC”, we tried to think of more songs with a postal theme. What can you come up with?

Letter Lounge at Tatty Devine

We even spied a Tatty Devine Bunting Necklace on a budding wordsmith:

Letter Lounge at Tatty Devine

We love envelopes here at Tatty Devine – so much so we’ve even created an Envelope Necklace!

Letter Lounge at Tatty Devine

All too soon, it was time for last post at Covent Garden:

Letter Lounge at Tatty Devine

Once we started writing, we couldn’t stop – we saw declarations of love, long delayed ‘thank you’ notes to grandparents, letters of commiseration and lots of people inspired to bring letter writing back into their lives on a regular basis.

Thank you to the wonderful lady behind Letter Lounge, Claire Medcalf, for transforming Tatty Devine into a pop-up writing emporium and the delightful Biscuiteers for supplying us with a rainbow selection of treats. Join Letter Lounge’s pen and paper revolution now – it’s coming to a letter box near you…

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This month our Covent Garden boutique is playing host to some fresh new fashion talent straight out of Graduate Fashion Week. We’ve chosen some of our favourite collections from recent graduates to show off in our windows. They team up well with our own current collections, too!

The first designer to grace our windows is the talented Clare Harman:

Graduate Fashion Week designer Clare Harman at Tatty Devine

Clare is fresh out of the Arts University College Bournemouth from the Fashion Studies BA course, where she explored different textile techniques. Clare’s final collection was inspired by considering the relationship between craft and technology.

“In a world dominated by the need to have the latest advances in technology and where time-consuming craft is being devalued I produced a metaphorical commentary on this,” she explains. “The big bold triangular prints represent technology, contrasting with soft smokey sensitive effects representing craft.”

Some of the techniques included dip dying, coating wool and using puff binder for a raised texture as you can see on her pyramid top:

Fashion graduate Clare Harman at Tatty Devine Covent Garden

Clare’s work sits perfectly with our Halcyon Skies and Pyramid ranges, thanks to her cloudy dip dyed fabric and use of triangles throughout the collection. Bravo Clare, I’ll take one of the over-sized wool pyramid patterned coats!

Clare Harman at Tatty Devine

Clare Harman at Tatty Devine

To contact Clare, email clareharman@live.co.uk or call 07929 331 445.

We’ll be showcasing more Graduate Fashion Week designers in the coming weeks, so keep an eye on our windows!

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