Category Archives: Events

Wow! It’s just one week since we threw our bold and bright I Heart Holi Party to celebrate the launch of our Spring Summer 2013 jewellery collection. Over 300 guests joined Tatty Devine co-founders Rosie and Harriet to enjoy a blast of colour on the same day as India’s spectacular Holi festival. It all took place at iHeart Studios in Bermondsey, and was sponsored by delicious Midori melon liqueur.

The air was heady with anticipation of the main event of the night, when our guests would be given a rainbow of powder paints to throw in traditional Holi style. Before the throwing commenced, guests got in the mood with colourful drinks such as the ‘Holi Midori’ at Midori‘s pop-up cocktail bar and spicy snacks from Kolkata Street Food. Portraits took place in the iHeart Studios photo booth, and beside an elaborate vintage Indian Ambassador car from Karma Kabs.  As for the tunes? DJs Blackout and Robots in Disguise’s frontwoman Dee Plume took to the decks:

The new jewellery collection is all about expressing yourself with fabulous colour and our guests were treated to experiences from some of our favourite artists and designers. Cult beauty brand Illamasqua provided dramatic make-up transformations, top UK henna artist Riffat Bahar created beautiful henna art and glitter tattoos, and the fabulous Nancy Mc and Leanne C adorned guests’ nails with exclusive Tatty Devine inspired designs:

Guests lucky enough to get their hands on VIP goodie bags were treated to Tatty Devine jewellery and surprises from Pretty Polly, Eylure, Crazy Colour, Dishoom, Clipper Teas, method, Montagne Jeunesse and Rosie Wonders:

We also hosted a party pop-up shop featuring the full Spring Summer 2013 collection at 20% off and an amazing ribbon game with even more Tatty Devine jewellery up for grabs!

Girl band Stooshe struck a pose with Rosie and Harriet in the iHeart Studios photobooth:

Our favourite paper cutter artist Rob Ryan arrived head to toe in white, ready to celebrate with us:

District MTV‘s crew filmed all the I Heart Holi madness as it happened. Don’t miss their video here:

Rosie and Harriet said: “This is the first time we’ve thrown a party on this scale for our fans and we were thrilled so many people turned out to celebrate the Holi festival and our new collection. The collection was inspired by vibrant spring festivals, so a powder paint extravaganza was the perfect way to celebrate and have some fun with colour!”

Thank you to all our guests for joining us to celebrate our new Spring Summer 2013 collection with such an exuberant and colourful party! Don’t forget to tweet, facebook and instagram your party pictures with the hashtag #iheartholi. Our favourites will feature in a blog and we’ll announce the winners on Sunday! Spot yourself in our I Heart Holi party album on Facebook now and tag your friends, too.

We couldn’t have hosted our I Heart Holi party without our wonderful sponsors and event partners. Thank you to iHeart Studios for providing such an amazing venue and our event sponsor Midori for creating such amazing cocktails on the night. Thanks also go to our partners: Kolkata Street FoodIllamasquaRiffat BaharNancy McLeanne C and Karma Kabs. Our goodie bags were seriously hot property, thank to our sponsors: Pretty PollyEylureCrazy ColourDishoomClipper TeasmethodMontagne Jeunesse and Rosie Wonders.

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Celebrate the arrival of the new season and our new Acid Cherry Blossom jewellery collection with our simply blooming wishing tree. What’s your wish this spring?

Our Brick Lane and Covent Garden shops each have a beautiful cherry blossom wishing tree in store, ready to be filled with your wishes. Simply drop in, write your wish on a tag and we will attach it to our blooming trees in the hope it will be granted!

There are three ways to add your wish to our tree:

In store:

1. Head to our Brick Lane or Monmouth Street stores.

2. Write your spring time wish on a tag and tie it to our wishing tree.

3. Cross your fingers and wait for your wish to come true!

Twitter:

1. Tweet your spring time wish to us with the hashtag #wishingtree.

2. Our lovely shop staff will write out your wish on a tag and attach it to our wishing tree in store.

3. Look out for a photo of your wish on Twitter!

Facebook:

1. Comment on our Facebook Fan Page with your spring time wish.

2. Our lovely shop staff will write out your wish on a tag and attach it to our wishing tree in store.

3. Look out for your wish in our Wishing Tree photo album!

We can’t wait to see your wishes. Look out for Rosie and Harriet‘s wishes on the trees, too! In bloom? Shop the new Acid Cherry Blossom collection now.

 

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Easter sale - 20% off in stores

 

 

 

 

 

 

It’s Easter sale time! For one week only, get 20% off all Tatty Devine jewellery in our two stores. Includes personalised Name Necklaces.

Where:
At Tatty Devine Brick Lane & Tatty Devine Covent Garden

When:
Tuesday 26th March – Monday 1st April

Don’t forget it’s late night shopping at Covent Garden till 9pm on Thursday! Come and find us at 44 Monmouth Street.

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Win I Heart Holi party tickets

You may have heard by now that we’re celebrating the launch of our bright new Spring/Summer 2013 collection with a FREE I Heart Holi party this Wednesday, 27th March. The jewellery is inspired by vibrant spring festivals, so we’re hosting a special party in collaboration with iHeart Studios on the same day as India’s spectacular Holi festival. The tickets sold out weeks ago, but guess what? We have FIVE final pairs of tickets to give away!

To win, all you’ve got to do is impress Tatty Devine’s creative director, Harriet Vine, in our #iheartholi mood board competition.

Harriet Vine with moodboard

Whenever Harriet starts designing a new collection, she creates a mood board featuring all her key influences and inspiration. Just like Harriet, we want you to create your very own mood board for the I Heart Holi party. It can take the form of a collage, a Pinterest board, photographs, video – we want to see your creative side!

One rule only: your board must include at least one piece of jewellery from the S/S13 collection.

To enter, just tweet a link to your mood board using the hashtag #iheartholi, or leave a comment on our Facebook page with your link.

The competition is now closed. We loved the effort and creativity put into each entry. Congratulations to our five winners, each of whom win a pair of tickets to our I Heart Holi Party!

Ildikó’s Holi themed Pinterest mood board was Harriet’s favourite entry:

“This mood board is just so colourful! There is an amazing variety of images from the natural to the hyper real, from the fantastical to the fake. It’s a real celebration of colour from the wide pool of creativity around the world. (I want to make rainbow eggs!)

Nail art fan Harriet fell for Leanne’s beauty themed mood board:

“I love the Kali manicure!”

Gina’s psychadelic entry mesmerised Harriet:

“Great use of symmetry, jump rings and the ‘India’ Name Necklace!”

Sophie‘s I Heart Holi mood board is full of Harriet’s favourite things:

“I love the pictures of painted elephants and powder thrown in the air.” 

 

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This week, Harriet’s been busy creating a Tatty Devine Easter Bonnet for Fred Butler’s Easter Bonnet Parade and Party. Her design is currently top secret – you’ll have to wait until Tuesday evening to get a peek!

There will also be bonnets by Judy Blame, Piers Atkinson, Keely Hunter and Princess Julia. What an Easter treat.

Budding milliners and designers are encouraged to enter the competition, too. Fancy your chances? Just submit images of your hat to reece@purplepr.com with information about the design and inspiration. The competition is being judged by a top fashion panel, including Vogue’s Style Editor Emma Elwick-Bates, fashion blogger Susie Bubble, DJ Gemma Cairney and stylist Anna Trevelyan.

All bonnets will be auctioned on Ebay after the event with proceeds going to Kids Company. Watch this space!

Fred Butler's Easter Bonnet Parade and Party

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Ever heard the old saying that “patience is a virtue”? Well, it certainly has a time and a place but there’s no need for hanging around with our permanent new lasercutter at our Covent Garden store. You can now design your bespoke Name Necklace and have it made in-store right in front of you by our team. To celebrate our new service, we threw a launch party to reveal our brand new perspex colour and premiere our new fashion film made by  The Lovestreet for Tatty Devine.

There was hot competition between party guests as the first twenty to arrive received an amazing colour-themed goody bag. Each bag contained Essie Lilacism nail varnish, a Penhaligon’s Lavendula Candle, Swizzels Matlow Giant Parma Violets and Dylon French Lavender Fabric Dye. As if that wasn’t exciting enough, our lucky winners also received teapigs Jasmine Pearls Tea, House of Holland for Pretty Polly Sweet Lavender Fishnet Anklets and the Summer issue of Betty Magazine. We even hid a limited number of Inika lilac eyeshadow and eyeliner in randomly selected bags as a special surprise!

The store was heady with the scent of lavender, courtesy of Penhaligon’s Lavandula candles.

Surprise! Our new perspex shade was revealed to be a perfectly pastel Lilac.

We kicked off the launch day with a sneak preview breakfast for bloggers and members of the fashion press. Our Press Manager Amy and fashion blogger Amy of Wolf Whistle are Lilac Name Necklace twins!

Let the laser cutting begin! Our eager guests couldn’t wait to order their Name Necklaces on-the-spot.

It was all hands on deck to design, cut and create your bespoke necklaces.

Vintage earrings and a bright red Name Necklace were the order of the day for Alexa!

Betty Magazine editor Charlotte couldn’t resist our new Lilac perspex – it perfectly matches her floral dress.

Blogger Lauren of Pocket Rocket Fashion has the best Wizard of Oz inspired tattoo. Our Glitter Red perspex gave her name necklace the perfect Ruby Slippers feel!

Lindsey and Claire are the creators of one of our favourite art magazines, Ballad Of.

We love the idea of having the name of your blog made into a name necklace!

Parma Violet, anyone? Thanks to Swizzels Matlow, our evening party guests were fueled by delicious lilac hued sweets.

As name necklace orders came flooding in, everybody sipped on Briska cider and enjoyed the premiere of our new fashion film by The Lovestreet.

Saskia, creator of The Lovestreet, debuted her bespoke name necklace for the first screening of her film.

The queue for Name Necklaces stretched round the store and out into Monmouth Street outside!

We made Gabi’s amazing necklace at our pop-up store inside Selfridges‘ Wonder Room during their Words, Words, Words event.

Queen of fashion blogging llymrs (aka Lily Melrose) popped by to sneak a peek at our new laser cutter in action…

…and left with a Name Necklace in our new Lilac shade. It even matched her glittery manicure!

Thank you to everyone to came to celebrate with us and to our refreshments and goody bag sponsors!

Our new Lilac shade will be launched on our website next month. If you just can’t wait to get your hands on it, head to our Covent Garden store and have your Name Necklace made right in front of you now!

 

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‘Don’t wear beige – it could kill you!’ These are the wise words of Sue Kreitzman, one of our favourite artists and the leader of the anti-beige brigade. This London-based New Yorker creates amazing paintings and assemblages featuring bold colour and unwanted objects (our Junk Memory SS12 range was inspired by her work!). She is often seen sporting Tatty Devine – and even commissions neckpieces assembled from Tatty Devine jewellery from her friend, Amanda Caines, such as the giant eye necklace Sue wore to our studio this week.

Sounds familiar? You might have already seen Sue on Advanced Style. We love this blog, which profiles the most glam and stylin’ older ladies around, and now there’s a book to go with it. We got together with Sue to make a spectacular necklace that she could wear to the launch party. As she said:  ’You’ve heard of being dressed up to the nines. For this party everyone’s going to be dressed up to the fifteens!’.

Sue came to our Brick Lane studio to finish making her one-of-a-kind necklace. This is the original sketch from Harriet, outlining the idea for the piece.

Harriet and Sue hard at work assembling the necklace (check out Harriet in her Christopher Kane galaxy print top!)

This is an image of Sue’s head being etched into leather in our laser cutter (that’s also how we make our Frida Kahlo necklaces, another maverick female artist.) As her eyes were drawn by the machine, the light from the laser flashed, leading Sue to gleefully proclaim ‘It’s possessed!’. The finished piece features lightning bolt charms like glittering thought waves flashing from her head.

We also made Sue these matching lightning bolt earrings. The only request that we couldn’t make happen was for the necklace to light up, although how amazing would that be? Watch this space for electrified Tatty Devine in 2032..

This is Sue in her studio, putting the finishing touches on her laser-cut double. Some silver paint for her hair, and the necklace is all done.

Wondering what she’s holding up? It’s a humble cocktail stick, which is her favourite tool for making art. It’s also a star here at Tatty (as you’ll know if you’ve read our ‘How to Make Jewellery‘ book). We go through hundreds in our studios.

Sue’s studio is a real wonderland. We’re doing a photo shoot there later this month, but here’s a sneak peek at one of the amazing objects scattered all around.

How amazing is this 1950s sequinned pin work? Harriet is a huge fan!

Sue modelling her necklace

Sue looking glamorous, working the finished necklace at the big bash that night. Harriet and Rosie also went to the Advanced Style party and met Ari Seth Cohen, the author of the blog and book:

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Earlier this month, Harriet donned her Crystal Crown Tiara and headed to Selfridges for the launch of their exclusive new fashion exhibition, Britannica 1950-53. Curator Judith Clark and milliner Stephen Jones collaborated to create a nostalgic celebration of great British style, encompassing the revolutionary style of the post war years.

We also were invited to take sneak peek at Selfridges’ new pop up shop! Part of the Big British Bang celebrations, the Big British Shop  showcases exclusive products designed by iconic British brands in honour of the Olympics and Diamond Jubilee.

These Nicholas Kirkwood heels remind us of our 2009 Button Up collection!

As a British brand, we were proud to be asked to contribute to the Big British Shop alongside fellow iconic home grown designers such as Mulberry, Alexander McQueen and Barbour. Inspired by the Queen’s Diamond Jubilee, we designed an exclusive range of jewellery and tiaras that exemplify Tatty Devine’s playful nature:

A classic Tatty Devine piece, the Horse and Carriage Necklace is transformed into a pearlescent tiara fit for Cinderella.

Forget diamonds – rubies are a girl’s new BFF. This Ruby Tiara is fit for modern day princesses everywhere.

Meow! This tortoiseshell Cat Tiara really is purrfect for life’s catwalk.

Feeling dandy? Top off your look with our simply spiffing Moustache Tiara.

They say that if you like it, then you should put a ring on it – and there’s none more glamorous than our gleaming perspex Ruby Ring.

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Team Tatty love any excuse for a night out and there’s no better occasion than a good friend’s birthday. This, however, was no ordinary soirée – we were headed for Amy Lamé’s Unhappy Birthday.

In preparation for a riotous night of teen angst, Morrissey worship and party poppers, Amy had asked us to create some exclusive props. We coaxed our fringes into quiffs, practiced our best Moz impressions and arrived at the Camden People’s Theatre buzzing with excitement. Just what is an ‘Unhappy Birthday’? The answer came in Amy’s lovingly made fanzine to The Smith’s maudlin front man.

We love Amy’s photo diary of her pilgrimage to Morrissey’s birthplace, Manchester.

You can’t have a birthday party without a cake. Sadly, it ended up on Amy’s face rather than on our plates.

Yes, that’s right. This is the perspex boombox prop we made for the show. Turn it up, Amy!

As the biggest Morrissey fan in the world, Amy had themed the party games accordingly. Moz-e-oke, anyone?

Emily even caught the t-shirt that Amy tore off in true rock god style during the finale!

Backcomb your quiff, grab some gladioli and join Amy in celebrating her Unhappy Birthday. Find nationwide tour dates and tickets here.

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For her new show, you’re invited to celebrate performer extraordinaire Amy Lamé’s birthday – and she’s hoping a very special guest will make an appearance. Morrissey – icon for the bookish, bespectacled weirdos of the world – is invited too. A seat is reserved for him… will he ever arrive, perhaps clutching a bunch of flowers and a gift?

Unhappy Birthday cracks open the cult of celebrity and fandom; flays fat, faith and sexual identity; probes the pains of growing up; and cross examines a curious nostalgia for a time that may never have existed except in the bedroom of our imagination. It includes props made by non other than Tatty Devine – watch out for giant perspex pieces popping up throughout the show.

Unhappy Birthday begins with a bang from 1st-12th May 2012 at the Camden People’s Theatre in London, where there will be an exhibition of rare photographs of The Smiths and Morrissey by Tom Sheehan. It will later be followed by a nationwide tour and you can buy tickets here.

To celebrate this unhappy occasion, we have one pair of tickets to win for the date and venue of your choice. That’s not all, too – the lucky winner will also receive an exclusive name necklace inspired by the poster boy of melancholy himself: Morrissey.

To win, just answer this question:

How would you turn an unhappy birthday into a happy birthday for a friend?

Leave your answer as a comment (click here and scroll to the bottom), and we’ll ask Amy Lamé to pick her favourite as the winner! The closing date is 12 noon on Tuesday 1st May.

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