A closer look at the new Charm Collection

A closer look at the new Charm Collection

Charlotte Prichard, 1 November 2013

"Hello, I'm Jenny and I'm here to give you a tour of our new Charm concession in Selfridges London. We're just next to our Name Necklace concession on the ground floor and it's very easy to find us. I'm originally from Birmingham, so I'm really excited that we're popping up there for Christmas in Selfridges at The Bullring, too. We've even headed to BT2 in Dublin, where we open on the 5th November! There's nothing better than knowing something has been made especially for you, so our Charm Bracelets and Necklaces are the perfect Christmas present. You don't have to wait around as you can see us making your very own unique bracelet or necklace right in front of you. It's like being in the Tatty Devine studio! Let's get started. First, choose from a selection of eleven classic Tatty Devine Perspex Charms, including some brand new shapes and initials in glossy black Perspex. Can you spot the Glasses and Shoes?" "There's a Treble Clef for budding musicians - and a star for when you become world famous!" "Decision time... Our team will help you fill out your very own card with your choice of charms, colours and chain. You can choose from 5, 10 or 15 charms on your bracelet and 1, 3 or 5 charms on your necklace." "Happy with your choice? Hooray! Pliers at the ready..." "Each charm is carefully added to your bracelet or necklace by our skilled team while you wait." "Ta-da! Your finished Charm Bracelet is ready to take home in its very own Tatty Devine box. Watch our mini stop motion movie of the process here." "The Charm Collection is available exclusively in store at Selfridges London and Birmingham. A Charm Bracelet with 5 charms is £30, 10 charms is £40 and 15 charms is £50.  A Charm Necklace with 1 charm is £18, 3 charms is £25 and 5 charms is £35. You can choose from a gold or silver chain and upgrade to a sterling silver chain for an extra charge. Inspired to visit us and design your own personalised Charm Bracelet or Necklace? Check the opening hours for our Charm pop ups in Selfridges Birmingham and London now. Don't miss our pop up in BT2 in Dublin, too! See you soon!"
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