I think we’re going to see short films continue to thrive, experiment and break boundaries. Although currently very few short filmmakers are able to successfully monetise their creative work - the evolution of online distribution is going to be a key factor in how the independent sector develops. Then on the other end of the scale it’s interesting to see commercial brands working with high profile directors to create short films for their advertising campaigns - such as Prada with Wes Anderson. We’re also seeing a lot of hybrid music video / promo short films coming out at the moment. It feels like the field is much wider and more open than ever before, which is pretty inspiring.
What are you looking for when judging our Animation Hot House competition entries?
Something striking that captures my imagination. Tatty Devine is a fun and creative brand, so I’ll be watching out for animations that create a fresh take on their distinctive personality.
Thanks, Jude! We loved Wes Anderson's Prada film and can't wait to see who will be crowned winner of the Animation Hot House competition.