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Inspired by Amy Winehouse...Introducing Tatty Devine X Fred Perry!
May 09, 2022 - Alice Barnes
Calling all music lovers, backcomb those beehives and get set for the next musical icon to hit the Tatty Devine stage. Last year, we honoured Brixton’s own superstar David Bowie and now, we’re turning up the volume and paying homage to another British musical icon… Miss. Amy. Winehouse. *screams*
Did you know Amy Winehouse was the first woman to be invited to design a clothing line for the quintessentially British brand Fred Perry? Yep, 2010 saw Amy design and curate a seventeen-piece collection, drawing on her love for the brand to create a clothing line steeped in subculture. The centrepiece: Amy’s take on the brand's iconic twin-tipped M12 polo shirt, best worn with the collar permanently turned up to emulate the singer and songwriter’s vibrant personality.
Amy’s first collaboration with Fred Perry on display in Amy: Beyond the Stage at The Design Museum.
Keeping it officially Amy, every collection is based around Amy’s early ideas for this meeting of musical and sartorial favourites, each piece adorned with two red hearts in homage to the two love hearts tattooed on her arm.
Amy in her turned-up polo design
Speaking of tattoos, it’s time for the big reveal… and we th-ink you’re going to like this one! Wear your heart on your sleeve and accessorise in sparkling Tatty Devine X Fred Perry lightning bolts, designed in collaboration with Fred Perry and the Amy Winehouse Foundation.
From the moment we got off the phone with the Fred Perry team, we knew we just had to reference Amy’s iconic lightning bolt tattoo and penchant for lightning bolts on her lobes. Serve serious sparkle in our Tatty Devine X Fred Perry Necklace and Earrings, good to take you from the Glastonbury Pyramid Stage to the Grammy Awards.
Recreated for this very special capsule collection, go back to black in layers of sparkling glitter gold and mesmerising glitter black acrylic, laser cut and handmade by our team of female makers in the UK.
Each Fred Perry X Amy Winehouse Foundation collection supports the foundation’s work to support young victims of drug and alcohol addiction. Find out more about their incredible efforts here.
AB
Alice Barnes
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