 
Tatty Devine is Harriet Vine and Rosie Wolfenden. The two designers set up the company ten years ago, and still run it completely independently. A witty, offbeat brand, Tatty Devine has become a cult classic of British
fashion.
Harriet and Rosie still design every piece, and 99% of the jewellery is made by hand in Tatty Devine's own workshops (one in London and one in Kent). Each year, two main collections are launched at London Fashion Week, and there's a permanent collection of popular classics called The Best Of Tatty Devine.
Tatty Devine were one of the first companies to open a fashion boutique on London's famous Brick Lane in 2001. A central London boutique followed in 2004, and was relocated to a bigger space in Covent Garden's Seven Dials last year. The launch was celebrated with a ceremonial parade through the West End.
There are over 100 Tatty Devine stockists worldwide (contact us to find your nearest one, or to become a stockist). Popular in Japan, America, Australia and Europe, Tatty Devine has always attracted people with their own unique sense of style.
It's no surprise that the jewellery often looks more like art, as Harriet and Rosie met on Chelsea School Of Art's Fine Art degree course. They found some bags of leather samples on the street one night, and after graduating used the leather to create wrist cuffs which soon sold out every week at Portobello and Spitalfields markets. Harvey Nichols and Browns began to stock Tatty Devine, and Vogue shot their first collection on Erin O'Connor and John Galliano for the Millennium issue.
One of Tatty Devine's most recognisable pieces are their custom-made name necklaces in bright acrylic, which began as Christmas presents for friends in 2004, and have since been worn by everyone from Claudia Schiffer to Girls Aloud.
Acrylic silhouette shapes are Tatty Devine's signature style, but you'll also find pieces created in textiles, wood, leather, veneer and enamel. They are continually developing new techniques to produce unique and exciting designs.
The company has a history of collaborating with others, including artists, bands and the fashion world. They were one of the first designers to produce a high street collection back in 2003, for New Look, at the same time as working with avant-garde girl group Chicks on Speed. Ashish, Peter Jensen and Basso & Brooke have all turned to Tatty Devine for statement catwalk pieces, and pieces have been created especially for Rob Ryan, Tate, Selfridges and Gilbert & George.
Rankin shot a dress covered in Tatty Devine brooches to celebrate 25 years of London Fashion Week, and Dazed & Confused magazine list Tatty Devine as one of the top 50 coolest brands in the world.
"We're proud to represent British design around the world," says Rosie. And, as Tatty Devine continues to grow from a grassroots DIY company into a worldwide brand, Harriet adds "we've always been motivated by fun and independence."
|
