
Wow! It's just one week since we threw our bold and bright
I Heart Holi Party to celebrate the launch of our
Spring Summer 2013 jewellery collection. Over 300 guests joined Tatty Devine co-founders
Rosie and
Harriet to enjoy a blast of colour on the same day as India’s spectacular Holi festival. It all took place at
iHeart Studios in Bermondsey, and was sponsored by delicious
Midori melon liqueur.
The air was heady with anticipation of the main event of the night, when our guests would be given a rainbow of powder paints to throw in traditional Holi style. Before the throwing commenced, guests got in the mood with colourful drinks such as the ‘Holi Midori’ at
Midori's pop-up cocktail bar and spicy snacks from
Kolkata Street Food. Portraits took place in the
iHeart Studios photo booth, and beside an elaborate vintage Indian Ambassador car from
Karma Kabs. As for the tunes? DJs
Blackout and Robots in Disguise's frontwoman
Dee Plume took to the decks:




The new jewellery collection is all about expressing yourself with fabulous colour and our guests were treated to experiences from some of our favourite artists and designers. Cult beauty brand Illamasqua provided dramatic make-up transformations, top UK henna artist Riffat Bahar created beautiful henna art and glitter tattoos, and the fabulous Nancy Mc and Leanne C adorned guests’ nails with exclusive Tatty Devine inspired designs:



Guests lucky enough to get their hands on VIP goodie bags were treated to Tatty Devine jewellery and surprises from
Pretty Polly,
Eylure,
Crazy Colour,
Dishoom,
Clipper Teas,
method,
Montagne Jeunesse and
Rosie Wonders:

We also hosted a party pop-up shop featuring the full Spring Summer 2013 collection at 20% off and an amazing ribbon game with even more Tatty Devine jewellery up for grabs!



Girl band
Stooshe struck a pose with Rosie and Harriet in the
iHeart Studios photobooth:


Our favourite paper cutter artist
Rob Ryan arrived head to toe in white, ready to celebrate with us:

District MTV's crew filmed all the I Heart Holi madness as it happened. Don't miss their video
here:









Rosie and Harriet said: “This is the first time we’ve thrown a party on this scale for our fans and we were thrilled so many people turned out to celebrate the Holi festival and our new collection. The collection was inspired by vibrant spring festivals, so a powder paint extravaganza was the perfect way to celebrate and have some fun with colour!”

Thank you to all our guests for joining us to celebrate our new Spring Summer 2013 collection with such an exuberant and colourful party! Don't forget to
tweet,
facebook and instagram your party pictures with the hashtag #iheartholi. Our favourites will feature in a blog and we'll announce the winners on Sunday! Spot yourself in our I Heart Holi party album on Facebook
now and tag your friends, too.
We couldn't have hosted our I Heart Holi party without our wonderful sponsors and event partners. Thank you to
iHeart Studios for providing such an amazing venue and our event sponsor
Midori for creating such amazing cocktails on the night. Thanks also go to our partners:
Kolkata Street Food,
Illamasqua,
Riffat Bahar,
Nancy Mc,
Leanne C and
Karma Kabs. Our goodie bags were seriously hot property, thank to our sponsors:
Pretty Polly,
Eylure,
Crazy Colour,
Dishoom,
Clipper Teas,
method,
Montagne Jeunesse and
Rosie Wonders.