Raise your champagne glasses high and get set to toast a very special anniversary… this month marks 10 sparkling years in our flagship Seven Dials store!
One chilly night in November 2009, we donned our sparkliest ensembles and paraded from our Brewer Street, Soho store over to picturesque Monmouth Street complete with a band, streamers, giant jewellery and a fresh lick of glossy pink paint for the storefront!
Fast forward to 2019 and we’re still there championing original, playful British design a mere hop, skip, and a Trapeze Necklace swing away from the bustle of Leicester Square underground station.
That’s a whole decade of cheeky Dog on Wheels Necklaces sent rolling out the door, over 15,000 personalised Name Necklaces laser cut & handmade on the spot, approx. 80,000 teas brewed in the basement and a slew of amazing customers and characters; from Jimmy Osmond to Emma Thompson. Phew, our amazing store stars (past and present) aren’t messing about!
In an era where the British high street navigates milestones on a daily basis and the uncertain future of retail and bricks and mortar stores hit the headlines every other day, we just had to celebrate this amazing feat with a bang. Introducing a showstopping finale to our NEW Firework Display collection: the Firework Display Statement Brooch - Gold!
Limited to just 25 twinkling pieces, we've plucked this much-coveted design from the archive, a nod to our cult 2010 collection, The Age of the Blazing Trails, and given it a distinctly celebratory colourway exclusive to our Covent Garden store.
Prepare to 'ooh' and 'aah' over this very precious firework, laser-cut in glossy black acrylic, its detailing intricately laser etched and picked out with hand-inked yellow sparks. The finishing touch? A spray of twinkling Swarovski crystals in shades of copper, topaz, quartz, and citrine to create a bold display fit for all luxe lapels. The best bit? Each piece is etched on the reverse to bear its numbered edition and is accompanied by a certificate of authenticity.
Listen up, firestarters, this Seven Dials sparkler is available to purchase exclusively in our Seven Dials store*.
So, what are you waiting for? Dig out that cashmere jumper, light up a sparkler, follow the whiff of toffee apples in the air and celebrate 10 years of Tatty Devine in Seven Dials! Click here for our store hours and plot your trip ASAP. Curious? Watch sparks fly with our NEW Firework Display collection, available online and in-store now.
*It's strictly collection only for this very limited edition piece. Sorry, firework fiends!