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Is 2023 The Year of Purple?

March 09, 2023 - Charlotte Prichard
styling tips
Is 2023 The Year of Purple?

2023 started off with a collective ‘ooh!’ from design lovers and colour fanatics as Pantone declared Magenta their colour of the year and its surrounding shades as the (frankly, dystopian sounding) Magentaverse. Unconvinced? Let’s look to the catwalk: well, the fashion pack has also doubled down on its passion for purple hues, with Daniel Lee’s subversive take on the signature Burberry check flush with the spirit of ‘77, while Tiktoks about the viral Fenty purple blush (that’s blusher to us Brits!) has racked up millions of views. Factor in the Taylor Swift-inspired ‘Digital Lavender’ trend and you’ve got the palette to take you through spring to winter.

Ready to take the plunge? Here’s how to nail purple tones without having to revamp your wardrobe: accessories are the easiest way to nod to a trend, keeping your look current and avoiding the trap of fast fashion. Whether you’re a paid-up lover of periwinkle or ready to mauve over to the dark side, we’ve got just the thing: enter our purple jewellery edit.

Nevertheless Necklace, £37

A classic feminist expression immortalised in shimmering glitter purple with etched and hand-inked detailing: this powerful piece is a reminder to persist, persist, persist! Each piece is laser cut and lovingly handmade in the UK by our team of expert makers, with £3 per Nevertheless Necklace sold donated to the Fawcett Society, the UK’s leading charity for women and girls. 

Oyster Shell Earrings, £73

Occasion jewellery with a twist: update your treasure chest with a pair of opalescent oyster shells, adorned with twinkling crystal, pearl and hand-inked embellishments. Guaranteed to dazzle from Glastonbury to the depths of the beautiful, briny sea, pair with a dreamy make-up look - we love Glamour’s guide to lilac eyeshadow. Part of a numbered edition of 50, trust us, the Oyster Shell Earrings are the date night jewellery you’ve been waiting for!

Wisteria Necklace, £54

Florals are a key SS23 trend and this trailing bloom is guaranteed to put a spring in your step: encompassing pretty pastels and chic moody mauves, our Wisteria Necklace will be your go-to wedding guest accessory. Looking for a present? This makes the perfect Mother’s Day necklace, just don’t forget to select gift wrap when adding our pretty perennial to your basket. Shop handmade flower jewellery.

Personalised Name Necklace, from £30. 

Express yourself or gift a ‘purple person’ with our personalised acrylic Name Necklaces! Choose from a palette of glossy, hypnotic glitter and mirror finishes, laser cut and hand finished in our Kent studio. Our current favourite combination? Pastel Lilac with a sugar sweet Pale Pink charm, perfect for pairing with those Barbiecore ‘fits. Customise now or head to our Covent Garden store to see your creation be handmade on the spot.

Dinosaur Necklace - Glitter Lilac, £130

First designed in 2004, our signature T. rex is back with a bang in a fascinating flock of 14 colourways and Glitter Lilac is sure to be your go-to ‘big necklace’. Glittering lilac-hued bones cleverly tessellate against a hypoallergenic silver-tone chain, best layered over block colours or crisp neutrals to let its sparkling silhouette shine! Discover our March of the Dinosaurs necklaces

Purple Magic Necklace, £225 

The ultimate piece for purple lovers: our Purple Magic Necklace encompasses all the purples: from Prince’s signature Yamaha piano to Dame Edna Everage’s lilac coif. Limited to just 30 pieces, this collectable Purple Magic Necklace is a wearable homage to our Creative Director Harriet's penchant for palm-shaped jewellery. Look closer, the etched lettering is in fact, odes to her favourite things: from purple sprouting broccoli to lavender and fresh figs. Pair with the Purple Magic Earrings for full Stevie Nicks feels and discover more designs from our SS23 collection.

Frida Kahlo Butterfly Hair Clip, £45

One for art lovers: pay homage to the iconic artist, Frida Kahlo, with our fluttering butterfly motif hair accessory. Laser cut in layers of hand-curved rich purple and silver laser-cut acrylic, look closer to decipher its delicate lace-like pattern and hidden quote by the artist. Inspired by Kahlo’s famous 1940 self-portrait, the Frida Kahlo Butterfly Hair Clip is perfect for keeping pesky flyaways in check or zhuzh-ing up milkmaid braids, the perfect add-on to your private view ‘dos!

What are you waiting for? Go forth and purple! Don’t forget to tag your new jewellery selfies with #MyTattyDevine, each and every month YOU have the chance to WIN a £50 Tatty Devine voucher by simply adding the hashtag to your style snaps… Grab some inspiration here and begin the search for your new favourite necklace, earrings or brooch!

Charlotte Prichard