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NEW IN: Vitamin Sea

June 07, 2023 - Alice Barnes
NEW IN: Vitamin Sea

With two beach days under our belt in the last couple of weeks, it’s safe to say summer is officially here-ish… Whatever the weather, our new summer jewellery collection is here: it’s time to dose up on Vitamin Sea, brimming with the best of the British outdoors, laser cut and handmade with love in the UK.

Yes, we’re obsessed with Halle Bailey’s turn as Ariel 2.0 in Disney’s revival of The Little Mermaid and we’re not the only ones, according to Vogue “Mermaidcore is the new aesthetic making waves”. Save your shell bras for the shoreline as this trend translates flowing silhouettes combined with Jean-Paul Gaultier-esque florals and refreshing blue hues into a city-ready aesthetic. The latest ‘core’ to hit the runway, Mermaidcore provides the perfect backdrop for our new beachy, ocean-inspired motifs and herb garden-meets-haute couture accessories. Yes, Vitamin Sea is your first step to spring/summer style wins…

First stop: under-the-sea realness! Sebastian, who? Let our brand NEW Hermit Crab design lead the way to Atlantica-inspired jewellery…

Make a splash: our new ocean-inspired accessories are laser cut in a soft, pastel palette. As Marie Claire cites an 800% increase in searches for ‘pastel accessories’, we’ve created the ultimate jewellery for full-time fashionistas and budding oceanographers alike. 

Finders keepers: ocean treasure meets your jewellery box in our sea-glass-inspired designs. Discover naive-style organic shapes that pay homage to shoreline searches, and revitalising dips in the deep blue sea. The ultimate present for any beach lover: treat yourself to our Beachcombing Necklace and Beachcombing Earrings, best layered over crisp white shirts and cut-off denim. Got your eye on the coastal-cowgirl trend? Add a pair of Cowboy Boot Earrings.

Make mine miniature! Vitamin Sea’s super small sea-life-inspired accessories are set to be your go-to summer jewellery. Serving sun-kissed chic, add a dash of blush with our Mini Prawn Pendant and Mini Prawn Earrings. Layer this pink jewellery set over light pastel co-ords for a touch of Barbiecore

Jellyfish, just smaller! You asked and we listened: inspired by our classic Moon Jellyfish Earrings, we’ve created iridescent underwater-themed jewellery that ticks off your wishlist and the layered jewellery trend. Team Tatty style tip: we love pairing our Star Charm Earrings stacked with NEW Baby Jellyfish Earrings. Or how about layering our Baby Jellyfish Pendant with our super cute Seal Pendant? Just look at its sweet face with etched and inked detailing!

Introducing jewellery magic! Meet the three necklaces which will transform any look…

Go with the glow: make a subtle statement in our school of majestic minnows, each laser cut, etched and hand-inked to radiate in reflective prismatic acrylic. Our Rainbow Stream Necklace will be top of your birthday necklace ideas list. Put on and go: our effortless Scallop Shell Pendant reworked in glistening matt gold acrylic, is ready to wear and adds a touch of art deco to every outfit. We’re making the case for plumage: our jewel-toned bird jewellery is the perfect partner to a plunging neckline. An unusual gift for bird lovers: swoop on our Diving Kingfisher Necklace and Brooch

Potter through the Tatty Devine coastal herb garden to discover the fun summer statement necklace of your dreams: our Medicinal Flower Necklace is a unique statement piece that combines nature-inspired design with the striking edge of laser cut and hand-curved acrylic florals. Combining odes to echinacea and St John’s wort, layer over linen for neutral cool. Searching for a flower necklace set? Team our new Echinacea Flower Pendant with the matching Echinacea Flower Earrings, to add a pop of colour to any outfit with their beautiful pink and purple hues and 3D floral details. 

Looking for bird jewellery for your wedding? May we present our new Goldfinch Necklace: framed with a trio of flowers, this perky creature captures the essence of British wildlife in a stunning palette of pearlescent and graphic laser-cut acrylic. Topped with a beady cabochon eye and intricate feather detailing, this birdie will see you from picnics to parties.

Thyme to meet our Greenhouse Necklace. A true showstopper, this whimsical design brings the beauty of a greenhouse to your neck, laser cut in recycled acrylic to mimic a lush hot house full to the brim with verdant foliage and finished with an adjustable silver-tone chain. Wes Anderson meets unique gifts in our miniature Field Notes Necklace. Treat the film lover in your life to the ultimate accessory for adventures, with its intricate laser etched and inked cover and mirror silver spiral bound details.

By the sea, by the sea, by the beautiful sea: our new Wild Swimmer Necklace is perfect for lovers of the outdoors, inspired by invigorating laps and open waters. We’ve recreated a stylish diving swimmer in contrasting tones of tortoiseshell acrylic, a retro-style striped two-piece and  floral swimming cap, finished with a silver-plated chain. Take the plunge and pin our chic Wild Swimmer Brooch on your fave blouse for a stylish nod to vintage swimmers and treading water, made complete with a retro swimming cap and floral detailing. 


The pin of the summer: our gender-neutral Lido Brooch captures the essence of retro style and historic British landmarks in the form of a pleasingly petite brooch. We’ve brought this Margate icon to life in laser-cut recycled acrylic, complete with gold-inked detailing, perfect for popping on your white denim jacket and hitting the slot machines. 

Shop Vitamin Sea online and in our Central London store now, find us at 44 Monmouth Street, WC2H 9EP. Our closest tube station? Leicester Square. Plan your trip here!

Alice Barnes